Štamparska industrija

Štamparska industrija ima dugu tradiciju u Evropi. Ovaj sektor je usko povezan sa drugim šumarskim industrijama poput prerade drveta, celuloze i papira. Veoma je bitan poslodavac koji obezbeđuje posao za visoko kvalifikovano osoblje. Sektor se trenutno suočava sa izazovima vezanim za promene navike poslovanja, prelazak na digitalu, komunikaciju i konkurenciju.

Zašto je ova industrija važna?

Zaposlenje – štamparski sektor Evropske unije obuhvata 120.000 kompanija koje zapošljavaju oko 770.000 ljudi. Industrijom dominiraju porodična, mala i mikro preduzeća koja posluju uglavnom na domaćem tržištu.

Ekonomija EU – štamparska preduzeća ostvaruju godišnji promet od oko 88 milijardi eura štampanjem na papiru, plastici i tekstilu.

Potražnja – sektor reaguje na tržišnu niša i lokalne potrebe. Savremene tehnologije povećale su produktivnost sektora i njegovu sposobnost da pruži kompletan spektar usluga. Istovremeno, automatizacija procesa rezultirala je promenom glavne radne snage sa zanatlija na tehničare.

Izazovi sa kojima se suočava štamparska industrija

Promena navika – promene u čitalačkim navikama i prelazak na veb-medije i e-rešenja značajno su smanjili potražnju za štampom i prihod od papirnog oglašavanja. Rast štamparske proizvodnje uglavnom je ograničen na štampanu ambalažu i digitalnu štampu.

Konkurencija – konkurenti iz jeftinih zemalja, posebno iz Azije, sposobni su da ispune evropske potrošačke standarde i vrše snažan pritisak na cene. Uvoz iz Kine povećao se više od četiri puta tokom jedne decenije.

Smanjena potražnja – ekonomska kriza pogoršala je pad potražnje za štampanim proizvodima i povećala nespremnost finansijskih institucija da daju kredite malim i srednjim preduzećima.

Troškovi proizvodnje – sve veći troškovi energije, sirovina i radne snage u Evropi dodatno su smanjili profitne marže.

Radna snaga – rizik od nezaposlenosti pojačava se zbog niske pokretljivosti radne snage, delimično zbog njenih specijalizovanih i neprenosivih veština. U isto vreme, mogućnosti koje proističu iz tehnološkog razvoja menjaju zahteve industrije za veštinama, čineći neophodnom dugoročnu zamenu stare radne snage i tradicionalnih veština.

Životna sredina – Sektor štampe EU radi pod strogim ekološkim zahtevima i preduzima ambiciozne dobrovoljne inicijative kako bi pokazao svoju posvećenost održivosti.

Mogućnosti štamparskog sektora

Nove usluge i proizvodi – pojava novih tehnologija podstiče izgradnju bliskijih odnosa sa kupcima i stvaranje veće dodatne vrednosti kroz raznolike usluge. Nove usluge mogu uključivati ponudu štampanja sa upravljanjem bazom podataka, dok inovativni procesi, poput 3D štampanja, inteligentnih etiketa i fleksografskog štampanja, nude potencijal za nove usluge.

Imidž – sektor može imati koristi od povećane svesti potrošača prema održivosti jer ima odlične rezultate u pogledu ekoloških i društvenih performansi. Ovo razlikuje proizvođače iz EU od jeftinih konkurenata koji nisu iz EU. Štaviše, integracija multimedijalnih komunikacionih usluga proširuje asortiman proizvoda i može povećati atraktivnost sektora za nove zaposlene.

Istraživanje i inovacije – potrebni su novi proizvodi na papiru sa dodatnom funkcionalnošću, poput elektronike štampane na papiru. One mogu otvoriti nova tržišta i doneti veću dodatu vrednost štamparskoj industriji.

Izvor: www.ec.europa.eu

The printing industry has a long tradition in Europe. The sector is interconnected with other forest-based industries such as wood-working, pulp, and paper. It is an important employer, providing jobs for highly skilled and qualified staff. The sector is currently facing challenges related to changing habits, shifts to digital communication, and competition from non-EU countries.

Why the printing industry is important?

Employment – the EU printing sector includes about 120,000 companies that employ around 770,000 workers. The industry is dominated by family-owned, small and micro companies that operate mainly on domestic markets.

EU economy – printing enterprises generate an annual turnover of around EUR 88 billion from printing on paper, plastics, or textiles.

Demand – the sector reacts to niche markets and local needs. Modern technologies have increased the sector’s productivity and its ability to provide a complete range of services. At the same time, process automation has resulted in a change of the main workforce from craftsmen to technicians.

Challenges faced by the printing industry

Changing habits – changes in reading habits and the shift toward web-based media and e-solutions have significantly reduced the demand for print and the revenue from paper-based advertising. The growth in printing output is mainly restricted to printed packaging and digital print.

Competition – competitors from low-cost countries, notably in Asia, are capable of fulfilling European consumer standards and are putting strong pressure on prices. Imports from China have increased more than fourfold over a decade.

Declining demand – the economic crisis has worsened the decline in demand for printed products and increased financial institutions’ reluctance to provide loans to small and medium-sized enterprises (SMEs).

Production costs – the increasing costs of energy, raw materials, and labour in Europe have further decreased profit margins.

Workforce – the risk of unemployment is intensified by the workforce’s low mobility, partly due to its specialised and non-transferable skills. At the same time, opportunities arising from technological developments change the industry’s skill requirements, making the longer-term replacement of its ageing workforce and traditional skills necessary.

Environment – the EU printing sector operates under strict environmental requirements and undertakes ambitious voluntary initiatives to demonstrate its commitment to sustainability.

Opportunities for the printing sector

New services and products – the emergence of new technologies encourages the building of closer relationships with customers and creating more added value through diversified services. New services can include offering printing with database management, while innovative processes such as 3D printing, intelligent labels, and flexographic printing offer potential for new services.

Image – the sector can benefit from increased consumer awareness toward sustainability as it has an excellent track record of environmental and social performance. This differentiates EU manufacturers from non-EU low-cost competitors. Furthermore, integrating multimedia communication services widens the product range and can increase the attractiveness of the sector to new employees.

Research and innovation – new paper-based products with added functionality such as paper-printed electronics are needed. These new can open new markets and bring higher added value for the printing industry.

Source: www.ec.europa.eu