Kako će se štamparska industrija promeniti?

Najnovija analiza pokazuje da su 2020. i globalna pandemija koronavirusa duboko poremetili globalnu štamparsku industriju. Ukupna vrednost pala je sa 814,7 milijardi dolara u 2019. godini, na dostignutih 743,4 milijarde dolara u 2020. Ovaj članak istražuje glavne industrijske trendove koji će se pojaviti nakon pandemije.

Podaci pokazuju da je uticaj bio najteži u štampanju publikacija – posebno na novine i časopise. Zaključavanje i široko rasprostranjeni kućni rad zaustavili su prodaju, a mnogo više čitalaca prešlo je na internet medijske kanale. IKEA je objavila da će prestati da objavljuje svoj katalog – nekada najveći štamparski posao na svetu – nakon izdanja 2021. godine.

Grafička industrija je takođe teško pogođena. Zaključavanja su veoma teško uticala na štampače širokog formata i štampače (PoS) jer su obilasci prodavnica, restorana, barova i hotela prestali. Komercijalna štampa – poslovni obrasci, novosti, priručnici itd. – mnogo su pretrpeli u drugom kvartalu 2020. Radikalni pad potražnje će zatvoriti mnoge pružaoce usluga. Nakon COVID-a, otvorenije okruženje stvoriće velike mogućnosti za preživela preduzeća na srednji i dugi rok. Kako se to dešava, biće manje štampanih artikala male vrednosti sa naglaskom na kvalitetu i efekte ulepšavanja koji dodaju vrednost i interes proizvodima.

COVID-19 je najmanje uticao na ambalažu i etikete. Zabeležen je pad upotrebe tranzitne i industrijske ambalaže, ali one nose ograničeni udeo. Vlade i potrošači idalje će imati prioritet za hranu, piće i farmaceutske proizvode. Kratkoročno povećanje u drugom kvartalu 2020. povezano sa „paničnom kupovinom“ i gomilanjem potrošačkih zaliha bilo je ublaženo u četvrtom kvartalu 2020.

Pad broja grafičkih i izdavačkih poslova će se odraziti na tržištu podloga za štampanje. Novinska hartija je zabeležila smanjenje potražnje. Karton i ambalaže bile su otpornije i predviđa se da će se vratiti do pozitivnog rasta do 2025. godine i kasnije.

Elektronska trgovina

Kako bi zaštitili prihod tokom karantina, mnogi trgovci otvorili su nove linije usluga e-trgovine za potrošače. Količina pakovanja za e-trgovinu porasla je za 40% u odnosu na 2019. godinu, pri čemu je za svaku kupovinu potrebno dodatno pakovanje i nalepnice za isporuku.

Jedna od istaknutih investicija 2020. bila je Amazonova obaveza da kupi 400 miliona dolara opreme za svoju novu poslovnu liniju Merch. Prilagođeno štampanje proizvoda namenjenih potrošačima poput šoljica, kalendara ili drugih foto proizvoda videće pravi rast koji se može diverzifikovati u ovoj oblasti.

Izvor: www.whattheythink.com

Latest analysis shows that 2020, and the global coronavirus pandemic, have profoundly disrupted the global printing industry. Total value fell from $814.7 billion in 2019, to reach a projected $743.4 billion in 2020.

The challenge of operating during lockdown (shelter-in-place) orders has been severe, and the nature of these restrictions has had a deep effect on print purchases. Some of these will recede as the COVID-19 restrictions do; others will have a lasting impact, either unanticipated or accelerating existing market trends for the 2020s.

Graphics, Publications, and Packaging

Lockdown orders and widespread homeworking has stopped sales to commuters, and many more readers have switched to more instant online media channels. Advertising budgets are following, lowering output from coldset and heatset litho presses. It is likely that most of this lost volume will never return as titles move to online only or are discontinued. IKEA has announced that it will stop publishing its catalog once the largest print job in the world after the 2021 edition.

Commercial print business forms, newsletters, manuals, etc. suffered severely in Q2-Q3 2020. The radical fall in demand will see many service providers close. Post-COVID, a more open environment will create great opportunities for surviving companies in the medium to long term. As this happens, there will be fewer low-value items printed with an emphasis on higher quality and embellishment effects that add value and interest to products.

Packaging and labels have been affected least by COVID-19. There has been a drop in use of transit and industrial packaging, but these carry limited printing. Food, beverages, and pharmaceuticals have and will continue to be prioritized by governments and consumers. The short-term boost in Q2 2020 linked to “panic buying” and consumer stockpiling has been more muted in Q4 2020; even as the emergence new virus strains has seen a re-imposition of lockdown orders.

The decline in graphics and publication jobs will be reflected in the market for print substrates. Newsprint, coated and uncoated woodfree, and coated and uncoated mechanical have all seen a fall in volumes, much of which will be permanent. Board and packaging film volumes have been more resilient and are forecast to return to positive growth through to 2025 and beyond.

E-Commerce

To protect revenue during lockdown, many retailers have opened new e-commerce direct-to-consumer service lines. E-commerce packaging volumes are up 40% compared to 2019, with each purchase requiring additional packaging and delivery labels.

E-commerce and the wider use of web-to-print will not just reshape direct-to-consumer sales. There will be less need for intermediates or the conventional sales contact relationship in packaging and print ordering in the 2020s. By 2030, online specification and ordering will be the norm for print and printed packaging.

One of the highlight investments of 2020 was Amazon’s commitment to buy $400 million of inkjet equipment for its new Merch business line. Customized print of direct-to-consumer products—like mugs, calendars, or other photo products—will see genuine growth for PSPs that can diversify into this area, including installing direct-to-object systems.

Source: www.whattheythink.com